Essays about: "hotel hospitality marketing"

Showing result 1 - 5 of 11 essays containing the words hotel hospitality marketing.

1. 1. Hotels in Sweden in the regard of green marketing

   University essay from Södertörns högskola/Turismvetenskap

   Author : Elza Jakovele; [2023]
   Keywords : green marketing; hotels; Sweden; managers; discourse; sustainability;

   Abstract : Although marketing has been prevalent for many decades, the concept of green marketing remains relatively novel to both consumers and businesses. In the light of the evolving global climate, and escalating concerns regarding sustainability, businesses are compelled to explore new approaches. READ MORE

3. 2. How digitalization and package deals can be measured and compared for hotels in the tourism sector : A comparative study of hotels in the counties of Halland and Kalmar

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Hugo Svensson; William Sundén; [2023]
   Keywords : Tourism; Digitalization; Measurement; Digital Marketing; Hotels; Package Deals;

   Abstract : Tourism plays a crucial role in driving economic growth and regional development for countries worldwide as well as spurring economic growth in counties within regions. This thesis delves into the unexplored potential of two Swedish counties, Halland and Kalmar, as tourist destinations. READ MORE

4. 3. Discovering the Effects of Sharing Economy for Tourism and Hospitality Industry in the Stockholm and Uppsala Region

   University essay from Uppsala universitet/Industriell teknik

   Author : Pedro Antonio Carrillo Zavala; Barış Süslü; [2020]
   Keywords : ;

   Abstract : The aim of this research is to investigate the current situation of how the growing demand on Peer-to-Peer services (P2P) like Airbnb is affecting the conventional establishments and businesses in the tourism and hospitality (TH) sector in the Stockholm and Uppsala Region. In other words, understanding the effects of the sharing economy (SE) and picturing its place inside (or in the opposite of) the TH industry. READ MORE

5. 4. Barriers to adopting mobile access solutions in hospitality organizations.

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : OLLI PIETILÄ; [2019]
   Keywords : ;

   Abstract : This study aims to investigate factors that affect the attitudes towards mobile access control solutions among decision-making units (DMUs) in hospitality organizations in Finland to identify perceived benefits and barriers to adoption of mobile solutions. The first mobile access control solution was introduced in the early 2000s and is used successfully in, for example, public transport and in offices. READ MORE

6. 5. Where are you? : A qualitative investigation of self-service technology in the hotel industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Sara Fredriksson; Anna Schmidt; [2019]
   Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

   Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE