Essays about: "hotel industries"

Showing result 1 - 5 of 24 essays containing the words hotel industries.

  1. 1. Hotels in Sweden in the regard of green marketing

    University essay from Södertörns högskola/Turismvetenskap

    Author : Elza Jakovele; [2023]
    Keywords : green marketing; hotels; Sweden; managers; discourse; sustainability;

    Abstract : Although marketing has been prevalent for many decades, the concept of green marketing remains relatively novel to both consumers and businesses. In the light of the evolving global climate, and escalating concerns regarding sustainability, businesses are compelled to explore new approaches. READ MORE

  3. 2. The Desert of Talent in Hospitality Industry : A Qualitative Analysis on High Staff Turnover in Chinese Hotels

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Xiaoxin Xing; [2023]
    Keywords : Hotel; Staff; High Turnover; Sustainability; Industry; Tourism; China;

    Abstract : This paper through qualitative research and the author's collection of relevant articles and materials explains the high turnover rate of hotel staff in China. Employee turnover refers to the behaviour of employees voluntarily or involuntarily terminating their labour relationship with an organization. READ MORE

  4. 3. Reaching the Service Recovery Paradox : Using the Anchoring Effect to Reduce Required Monetary Compensation

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Jesper Björkman; Nathalie Kron; [2022]
    Keywords : service failure; service recovery; service recovery paradox SRP ; anchoring effect; cognitive bias;

    Abstract : Aim: When service failures occur, companies must use service recovery actions to recover customer satisfaction. The service recovery paradox refers to the paradox which occurs when a customer is more satisfied after successful service recovery, than they would have been if no failure had occurred. READ MORE

  5. 4. Where Service Recovery Meets its Paradox : A search for the level of Service Recovery required for the Service Recovery Paradox to occur in the Hotel Industry

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Andreas Edström; Beatrice Nylander; [2021]
    Keywords : service failure; service recovery; service recovery paradox; service recovery hotel industry; customer satisfaction;

    Abstract : Title: Where Service Recovery Meets its Paradox - A search for the level of Service Recovery required for the Service Recovery Paradox to occur in the Hotel Industry  Level: Student thesis, final assignment for Bachelor Degree in Business Administration  Author: Beatrice Nylander & Andreas Edström  Supervisor: Patrik Sörqvist  Date: 2021 – June  Aim: The purpose of this study was to, within the hotel industry, investigate at what level of service recovery the service recovery paradox will come into existence.  Method: Two surveys have been conducted where 190 respondents were introduced to a scenario- based service failure in the hotel industry. READ MORE

  6. 5. Sharing Isn't Caring? : A Qualitative Study Focused on How Industry Incumbents Can Successfully Compete with Sharing Economy Businesses

    University essay from Umeå universitet/Företagsekonomi

    Author : Philip Aspebo; Luisa Kriegel; [2021]
    Keywords : sharing economy; business model; competitive advantage; competitive strategies; business model; business model innovation; disruptive innovation; innovation management; strategic management; strategy development; incumbent firms; hospitality industry; hospitality management;

    Abstract : Sharing economy businesses have increasingly began to inhibit the competitive landscape of many different industries. Their growth can be primary connected to general digitalization developments. At its core, the sharing economy concept is built around efficiently using excess resources. READ MORE