Essays about: "hotel leadership"

Showing result 1 - 5 of 7 essays containing the words hotel leadership.

  1. 1. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Tobias Pettersson; Daniel Tadesse; [2019]
    Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

    Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE

  2. 2. Desirable Competencies for Middle Managers in the Hospitality Industry

    University essay from Umeå universitet/Institutionen för geografi

    Author : Robert O. Nilsson; [2018]
    Keywords : Competencies; Competency Domain Model; Culture and Language; Hospitality Management; Middle Management.;

    Abstract : The purpose of this thesis was to gain an updated understanding of the needs of thehospitality industry, and the desirable competencies for middle managers. Most previous studieshave stated the importance of continuant research on desirable competencies to update hospitalityeducators and students. READ MORE

  3. 3. Culture in Crisis! Exploring how employees make sense of corporate culture during economic crisis. A study of a city hotel business in Thessaloniki, Greece

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nikolaos Amoiridis; Petréa Wahlfried; Sara Romé; [2015]
    Keywords : employee commitment; organizational environment; leadership; corporate culture; financial crisis; laissez-faire; Business and Economics;

    Abstract : The purpose of this thesis is to explore the concept of corporate culture and leadership at a hotel in a crisis environment. In particular, we ask to what extent this corporate culture is challenged by the leadership during a crisis situation. The study was conducted in a city hotel in Thessaloniki, Greece. READ MORE

  4. 4. Leadership in internal service quality : A case study of Elite Hotel Jönköping

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Nicklas Gustafsson; Darja Puumala; Mona Jawad; [2011]
    Keywords : ;

    Abstract : .... READ MORE

  5. 5. Female Western Leaders in the Hospitality Industry in North Africa

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Sarah Gelhard; Elisabeth Neulinger; [2011]
    Keywords : female leaders; hospitality industry; value shift; North Africa; Arab culture; transformational leaders; transactional leaders; postmodernity; modernity; participative leadership;

    Abstract : Since North Africa is considered as one of the future hot spots for tourism development, western hotel chains increasingly expand to this region. Especially in the opening phase, these hotel groups tend to fill leading positions with male and female western managers. READ MORE