Essays about: "hotel leadership"
Showing result 6 - 10 of 12 essays containing the words hotel leadership.
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6. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE
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7. Desirable Competencies for Middle Managers in the Hospitality Industry
University essay from Umeå universitet/Institutionen för geografiAbstract : The purpose of this thesis was to gain an updated understanding of the needs of thehospitality industry, and the desirable competencies for middle managers. Most previous studieshave stated the importance of continuant research on desirable competencies to update hospitalityeducators and students. READ MORE
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8. Culture in Crisis! Exploring how employees make sense of corporate culture during economic crisis. A study of a city hotel business in Thessaloniki, Greece
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this thesis is to explore the concept of corporate culture and leadership at a hotel in a crisis environment. In particular, we ask to what extent this corporate culture is challenged by the leadership during a crisis situation. The study was conducted in a city hotel in Thessaloniki, Greece. READ MORE
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9. Leadership in internal service quality : A case study of Elite Hotel Jönköping
University essay from IHH, FöretagsekonomiAbstract : .... READ MORE
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10. Female Western Leaders in the Hospitality Industry in North Africa
University essay from Ekonomihögskolan, ELNUAbstract : Since North Africa is considered as one of the future hot spots for tourism development, western hotel chains increasingly expand to this region. Especially in the opening phase, these hotel groups tend to fill leading positions with male and female western managers. READ MORE