Essays about: "hotel marketing"

Showing result 1 - 5 of 40 essays containing the words hotel marketing.

  1. 1. Hotels in Sweden in the regard of green marketing

    University essay from Södertörns högskola/Turismvetenskap

    Author : Elza Jakovele; [2023]
    Keywords : green marketing; hotels; Sweden; managers; discourse; sustainability;

    Abstract : Although marketing has been prevalent for many decades, the concept of green marketing remains relatively novel to both consumers and businesses. In the light of the evolving global climate, and escalating concerns regarding sustainability, businesses are compelled to explore new approaches. READ MORE

  3. 2. How digitalization and package deals can be measured and compared for hotels in the tourism sector : A comparative study of hotels in the counties of Halland and Kalmar

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Hugo Svensson; William Sundén; [2023]
    Keywords : Tourism; Digitalization; Measurement; Digital Marketing; Hotels; Package Deals;

    Abstract : Tourism plays a crucial role in driving economic growth and regional development for countries worldwide as well as spurring economic growth in counties within regions. This thesis delves into the unexplored potential of two Swedish counties, Halland and Kalmar, as tourist destinations. READ MORE

  4. 3. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

    University essay from Umeå universitet/Företagsekonomi

    Author : Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
    Keywords : Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

    Abstract : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. READ MORE

  5. 4. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.

    University essay from Umeå universitet/Företagsekonomi

    Author : Maike Strube; [2022]
    Keywords : Green Marketing; Customer Satisfaction; Hotel Industry;

    Abstract : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. READ MORE

  6. 5. Sustainability and waste sorting management in small scale hotels in Sri Lanka : A Minor Field Study in Sri Lanka

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : ALEX SELLÉN STACKEGÅRD; RAGNA IVARSSON; [2022]
    Keywords : ;

    Abstract : Sri Lanka is a small island located on the tip of India in the Indian Ocean. Following the end of the civil war, Sri Lanka’s tourism numbers have increased drastically. Up until the pandemic, more and more tourists flocked to the island. READ MORE