Essays about: "hotels in sweden"

Showing result 1 - 5 of 31 essays containing the words hotels in sweden.

1. 1. Hotels in Sweden in the regard of green marketing

   University essay from Södertörns högskola/Turismvetenskap

   Author : Elza Jakovele; [2023]
   Keywords : green marketing; hotels; Sweden; managers; discourse; sustainability;

   Abstract : Although marketing has been prevalent for many decades, the concept of green marketing remains relatively novel to both consumers and businesses. In the light of the evolving global climate, and escalating concerns regarding sustainability, businesses are compelled to explore new approaches. READ MORE

3. 2. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

   University essay from Lunds universitet/Produktionsekonomi

   Author : Emelie Dellby Svensk; Kajsa Jernetz; [2023]
   Keywords : Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

   Abstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE

4. 3. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.

   University essay from Umeå universitet/Företagsekonomi

   Author : Maike Strube; [2022]
   Keywords : Green Marketing; Customer Satisfaction; Hotel Industry;

   Abstract : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. READ MORE

5. 4. A comparative study on Innovation management processes in the context of developing and developed countries

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Nishat Jahan Islam; Mohammad Shafiul Basar; [2022]
   Keywords : Innovation management; Innovation management in developing and developed countries; Innovation in different cultures; Manage innovation; SPOTS model.;

   Abstract : Aim: Innovation gets to be the pivotal factor for surviving and sustaining a business in the long term. The scenario of innovation management could be performed in a very particular way among developed, developing, and under-developed countries. READ MORE

6. 5. A comparative study on differences in sustainable development of hotels in Sweden and China

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Zhixuan Zhao; [2020]
   Keywords : sustainable develoment; sustainable management; hotel management; Sweden; China;

   Abstract : This study mainly compares and analyzes the sustainable development measures of hotels in China and Sweden. In this study, purposive sampling method is adopted to select hotels in China and Sweden, and the data of sample hotels are coded and classified and then compared and analyzed according to different categories. READ MORE