Essays about: "house marketing"
Showing result 1 - 5 of 27 essays containing the words house marketing.
-
1. Should we do it ourselves or should we let somebody else do it?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. READ MORE
-
2. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE
-
3. "The House has Already Burned Down" - A Research Study Exploring Greenwashing in the Swedish Legal Practice
University essay from Lunds universitet/Rättssociologiska institutionenAbstract : As the interest in greenwashing as a strategy for marketing increases, monitoring institutions in Sweden have not failed to acknowledge the tendency of unwarranted and exaggerated statements that has left the impression of products or services without any legitimate support. Even as institutions have voiced their active engagement in tackling this problem, critique has been raised arguing that greenwashing is only increasing with little resistance to deter its practice. READ MORE
-
4. SBM Paper: The House of Gucci in 2022
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : “You smell that? Smell that. This is legacy.” - Aldo Gucci [Al Pacino, The House of Gucci] Recently, the movie ‘House of Gucci’ was released revolving around the dark twists and turns that the brand Gucci went through internally. Including the rise and fall of the Gucci dynasty, from betrayal to murder. READ MORE
-
5. Development of Decision Model for Vertical Integration of Sales and Service Network, Scania CV AB.
University essay from Linköpings universitet/ProduktionsekonomiAbstract : Abstract Vertical integration is a strategy where the firm owns the supply chain activities to gain control over the business operations, increasing the market share, and lowering the transaction costs. The vertically integrated firms tend to make more in-house operations. READ MORE
