Essays about: "how customers communicate in retail marketing"

Found 5 essays containing the words how customers communicate in retail marketing.

  1. 1. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Oskar Nordström; [2023]
    Keywords : Public Relations; Corporate Communication; Digital Marketing Communication; Customer Loyalty; Inflation; Grocery Retail Operator; Grocery Retail Industry; Social Sciences;

    Abstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE

  3. 2. Swedish Banks and Socially Responsible Investments - A qualitative study of strategies and communication

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Carolinne Kaufmann Hellqvist; Hanna Hultman; [2013-07-05]
    Keywords : Banks and SRI; SRI; Socially responsible investments; Sustainable investments; Sustainability funds; Responsible investments; Communicating SRI; Negative screening; Positive screening; Norms-based screening; Active ownership; Shareholder activism;

    Abstract : Purpose: To describe what strategies Swedish banks use when investing socially responsible and how these are communicated. Limitations: The study is limited to investigate five big banks on the Swedish market who invest in funds and stocks. Method: To answer the research questions, a qualitative method is used. READ MORE

  4. 3. From likes to commitment : a case study of micro companies’ social media usage

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : JOHANNA AHLÉN; FANNY BENGTSSON; [2013]
    Keywords : Social media; Communication; Micro company; Fashion retail industry; Digital marketing; Sport and outdoor industry;

    Abstract : The purpose with the thesis is to identify, analyze and present the problems micro companies in the Swedish fashion and sport industry are facing when using social media as a communication tool in their marketing activities. Also relevant digital communication channels have been investigated and presented. READ MORE

  5. 4. Brand consistency : A case study of Stadium

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Charlotte Hedin; Britta Balogh; [2011]
    Keywords : brand consistency; branding; brand identity; brand image; relationship marketing; customer loyalty; brand communities; additional value; retail; sports chain;

    Abstract : A brand has to communicate to its customers in a consistent way to achieve a strong position and to distinguish from competitors on today’s market. Many companies operate and offer their products and services on the current market in physical and virtual environments. READ MORE

  6. 5. Marketing, branding and sales agreements : case studies from small-scale farms in Canada and Sweden

    University essay from SLU/Dept. of Economics

    Author : Lina Johansson; [2008]
    Keywords : brand; marketing; small-scale cattle production; sales agreement; value-added; relations;

    Abstract : We are presently living in a complex society where there is a great distance between the production and the consumption. The debate about the importance of "eating locally produced food" escalates as research shows correlation between life styles and a climate in change. READ MORE