Essays about: "how direct marketing and internet marketing"

Showing result 1 - 5 of 22 essays containing the words how direct marketing and internet marketing.

  1. 1. The personalization-privacy paradox: personalized ads on social media : Exploring invasive ads on social media, in relation to perceived usefulness, consumer privacy and trust

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Oliver Hillqvist; Amanda Johnsson Östergren; [2020]
    Keywords : Privacy; trust; social media; invasiveness; usefulness; personalized marketing;

    Abstract : Background: In the realm of online digital marketing, personalization tailored around the user’s interests are becoming the norm. It is becoming more and more challenging for marketers to get the attention of relevant consumers and get heard through all the noise. READ MORE

  3. 2. Opportunities for Short Food Supply Chains : attractive communication strategies within a Swedish REKO-ring

    University essay from SLU/Dept. of Economics

    Author : Filippa Isaksson; Marie Leijon Cedermark; [2020]
    Keywords : communication; direct marketing; network; REKO-rings; short food supply chain; social media; the 4C marketing model;

    Abstract : The interest in locally produced food has increased in Sweden, this has led to several initiatives where consumers can buy products directly from producers. One example of an initiative is REKO-rings, which is an initiative based on contact via the internet, where consumers can shop directly from producers without intermediaries. READ MORE

  4. 3. Deception and Self Deception : An investigation of Multi-level marketing distributors and their deceptive practices on social media

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Lina Enblad; Evelina Öhlander; [2019]
    Keywords : Multi-level marketing; Digital Deception; Distributor Characteristics; Deceptive Practices; Self Deception;

    Abstract : Background: Multi-level marketing (MLM) is a specific type of direct selling where distribution and sales are facilitated through various levels of independent distributors. The MLM industry has changed through social media and it has become a channel for the distributors to communicate with customers and potential distributors. READ MORE

  5. 4. Organizational Buying Behavior of Biotech-Oriented Academic Institutions : A Case Study of Sartorius Stedim Biotech

    University essay from KTH/Industriell marknadsföring

    Author : LEA CHARLOTTE WARNECKE; [2015]
    Keywords : ;

    Abstract : Lately the pharmaceutical industry is confronted with newly emerging needs which puts firms under a high cost pressure. As a result pharmaceutical equipment provider such as Sartorius Stedim Biotech (SSB) are affected by that in a similar way trying to deliver products and services that promise best value for money. READ MORE

  6. 5. How furniture shopping couldchange through omni-channelretailing and the use of technology-based innovations

    University essay from KTH/Industriell marknadsföring

    Author : JOAKIM UDDENFELDT; [2014]
    Keywords : Omni-channel; online shopping; multi-channel; furniture shopping; omni-kanaler; online handel; multi-kanaler; möbel handel;

    Abstract : Syftet med denna forskning är att få en bättre förståelse för de faktorer som påverkar konsumenternas beslutsfattande vid köp av möbler och hur Omni - kanaler och teknologiska innovationer kan bidra till möbelindustrin och hur det påverkar de olika marknadsföringskanalerna och hur det i slutändan kan förändra upplevelsen för kunden. Den teori som har använts i denna studie omfattar områdena Omni  kanaler, marknadsföring och detaljhandel, allmän detaljhandel och dess kundupplevelse , beslut och konsumentbeteende vid köp av möbler, hur sociala medier påverkar marknadsföringen och teknologiska innovationer inom möbelindustrin. READ MORE