Essays about: "how globalization impact to international management"

Showing result 1 - 5 of 6 essays containing the words how globalization impact to international management.

  1. 1. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
    Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

    Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

  2. 2. Terroris(k)m in international business : The impact of terrorism on internationalization and risk management for Swedish firms prospecting or operating in less developed countries.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Christoffer Bolin; Martin Kagstedt; [2018]
    Keywords : Terrorism; Globalization; International business; Swedish firms; Less developed countries; Internationalization; Risk management; De-internationalization;

    Abstract : Previous research has underlined the importance of the connection between the increase of globalization and the increase of terrorism. Furthermore, previous research has made a distinction between direct and indirect effects and the impact the latter has on firms in an international context. READ MORE

  3. 3. Working far away from home: exploring factors behind Tajik external labour migration

    University essay from Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Andrei Krasnyansky; [2015]
    Keywords : macro-; external labour migration; structuration model of international migration; local- and individual level factors of migration; Tajikistan; Social Sciences;

    Abstract : International labour migration is claimed to be the dominant type of international movement of people in the modern world which is characterized by the process of globalization. Tajikistan is one of the countries for which external labour emigration is of crucial importance. READ MORE

  4. 4. A Brazilian - Swedish Relationship : How to Establish a Successful International Joint Venture

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Magnus Dalaryd; Daniel Mayer; [2012]
    Keywords : Joint Venture JV ; International Joint Venture IJV ; Resource Dependency Theory RDT ; Power Distance Index PDI ; Individualism Index IDV ; Masculinity Index MAS ; Uncertainty Avoidance Index UAI ; Small and medium-sized enterprises SME ;

    Abstract : Due to the nature of globalization, new strategies have been designed to break into new markets. Joint Venture is a common strategy to enter new markets and by using a Joint Venture, companies share risks and establish new contacts with local knowledge. Brazil is a market where foreign investors gain more and more interest. READ MORE

  5. 5. Filipinos sailing on the seven seas : a qualitative study of Filipino seafarers working on international vessels

    University essay from Högskolan i Borås/Institutionen för Pedagogik

    Author : Nina Lindgren; Jessica Nilsson; [2012]
    Keywords : filipino seafarers; working conditions; impact on life;

    Abstract : BackgroundThe rough labour market in the Philippines affects the employability. The Philippines has a unemployment rate of in-between 7-8 percent. Therefore, many Filipinos are seeking employment overseas. Today, ten percent of the population are working on the globalized market. READ MORE