Essays about: "how marketing is when it is a function"

Showing result 1 - 5 of 15 essays containing the words how marketing is when it is a function.

  1. 1. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    University essay from Göteborgs universitet/Graduate School

    Author : William Nordlund; Mattias Johansson; [2023-07-03]
    Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

  3. 2. An Evaluation of the Marketing Process in B2B and B2C Startups

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Farzana Madosh; Betty Ålander; [2019]
    Keywords : Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

    Abstract : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. READ MORE

  4. 3. Under ytan : hur designa naturpool för privat trädgård?

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Nilgun Fernehall; [2017]
    Keywords : vatten; baddamm; ekologisk pool; biologisk rening; vattendesign; vattenväxter; vattenträdgård;

    Abstract : Det här arbetet undersöker naturpooler, ett begrepp som jag kom i kontakt med under kursen företagsekonomi andra året på trädgårdsingenjörprogrammet, då vi skulle ha en fiktiv affärsidé att arbeta med. I jakten på inspiration till trädgårdsprojekt hittades en ny värld. Världen med naturpooler. READ MORE

  5. 4. The Role of Luxury Fashion Brands : A qualitative research of how the consumption of luxury fashion brands relate to young consumers' self-concept

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Walita Yaro; [2016]
    Keywords : Consumer Behavior; Self-Concept; Brand Image; Brand Personality; Luxury Brands; Fashion;

    Abstract : The market for luxury brands has outpaced other consumption categories through its growth, and has been found in continuous development. As there is an increasing amount of luxury categories, the consumption of luxury fashion brands account for the largest proportion of luxury profits, and the marketing costs for such brands has shown to surpass those of other fashion categories. READ MORE

  6. 5. Cause Related Marketing -  The determining factors behind consumers’ intention to participate in different types of Cause Related Marketing campaigns

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linus Johansson; Caroline Liljenberg; Cajsa Nordin; [2016]
    Keywords : Cause Related Marketing | Marketing strategy | CSR | Consumer Behaviour | Participation Intentions | Nonmonetary | Monetary | Sweden |;

    Abstract : Purpose - To extend the understanding of the determining factors behind consumers’ intention to participate in Cause Related Marketing campaigns and how they differ depending on if the campaign is monetary or nonmonetary. Design/methodology/approach - Drawing on Cause Related Marketing literature, 10 hypotheses were tested through regression analysis and ANOVA. READ MORE