Essays about: "how repeat customers affect the brand image in fashion industry"

Found 1 essay containing the words how repeat customers affect the brand image in fashion industry.

  1. 1. A Study of how Repeat Customers can Affect Brand Image in the Fashion Industry

    University essay from Företagsekonomiska institutionen

    Author : Ingrid Allard; Lael Olsson; [2009]
    Keywords : brand image; fashion; repeat customers; marketing;

    Abstract : The fashion industry is one of the most exciting and fast-moving industries in the worldand the companies within the fashion industry are driven by the reputation of their brand.(Hines and Bruce, 2001) Some celebrities and athletes use their names as a label so that the wearer associates the clothes with the person, and therefore that brand takes on the image of the celebrity. READ MORE