Essays about: "how repeat customers affect the brand image in fashion industry"
Found 1 essay containing the words how repeat customers affect the brand image in fashion industry.
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1. A Study of how Repeat Customers can Affect Brand Image in the Fashion Industry
University essay from Företagsekonomiska institutionenAbstract : The fashion industry is one of the most exciting and fast-moving industries in the worldand the companies within the fashion industry are driven by the reputation of their brand.(Hines and Bruce, 2001) Some celebrities and athletes use their names as a label so that the wearer associates the clothes with the person, and therefore that brand takes on the image of the celebrity. READ MORE
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