Essays about: "how sport is a business"

Showing result 1 - 5 of 51 essays containing the words how sport is a business.

1. 1. Formula 1 Drive to Thrive - How to Handle Success

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karol Gasienica; August Ström; Cornelia Biller; [2024]
   Keywords : Formula1; business case; success; brand identity; community management; Business and Economics;

   Abstract : The popularity of the Netflix series ‘Drive To Survive’ has almost doubled the amount of Formula 1 (F1) fans thanks to its great storytelling and compelling narratives about the drivers, teams, the rivalries between them and challenges they tackle. The first season aired in 2019 and it is estimated that more than 6. READ MORE

3. 2. The Formula to Success

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Möller; Kajsa Knutsson; [2023]
   Keywords : Formula 1; High-profile sports teams; Sports Fans; Brands; Brand community; Consumer-Brand Relationship.; Business and Economics;

   Abstract : Research question: How does the consumer-brand relationship evolve between fans and highprofile sport teams? Purpose: The aim of this thesis is to understand how the consumer-brand relationship evolves between fans and high-profile sports teams, more specifically, Formula 1 teams. It will explore the triadic relationship that exists with other consumers in addition to the dyadic relationship between a brand and a consumer. READ MORE

4. 3. Bred in Germany : The investment German Sporthorse

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Sieke Wullkopf; [2023]
   Keywords : Equestrian Industry; Investment; Decision making; Perception;

   Abstract : Background: The concept of decision-making is influenced by many parameters like perception or relationships. This is also true when it comes to horse buying and the phenomenon of foreigners buying horses bred in Germany, with tradition, quality, and the positive perception of german bred horses all over the world playing an important role. READ MORE

5. 4. Human Rights Violations in the Name of Football : A Qualitative Content Analysis on the Human Rights Violations against Migrant Workers during the preparation and delivery of the FIFA World Cup 2022 in Qatar

   University essay from Enskilda Högskolan Stockholm/Avdelningen för mänskliga rättigheter och demokrati

   Author : Moa Johansson; [2023]
   Keywords : Migrant workers; Football; World Cup; Human Rights; FIFA; Qatar; Forced Labor;

   Abstract : The 2022 FIFA World Cup for men's football has received massive criticism since it was announced in December 2010 that Qatar would host it. With a significant history of human rights violations, many were shocked that Qatar was elected. READ MORE

6. 5. Player Transfers in Sweden - How Swedish Men's Elite Football Clubs Manage Multiple Institutional Logics

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Elias Johnsson; Jonas Engström; [2023]
   Keywords : Football; Player Transfers; Institutional Logics; Hybrid Organizations; Stakeholder Management;

   Abstract : Football has shifted from being a sport owned and played by the working class, to being the most commercialized sport in the world, with clubs buying players for hundreds of millions of Euros. In Sweden, this commercialization is affected by the 51%-rule, a rule stating that the members of a club have to own a majority of it. READ MORE