Essays about: "how to design a logo"

Showing result 1 - 5 of 12 essays containing the words how to design a logo.

  1. 1. How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : May Demangeot; [2021]
    Keywords : Rebranding; Heritage Brand; Brand Identity; Logo; Visual Communication; Social Sciences;

    Abstract : Brands in the fashion industry are currently going through extensive changes in their visual expressions. Logos are being redesigned to appear more simplistic and are leaving behind their complex and well-established design. READ MORE

  3. 2. Choosing the colors for a company : A case study on how the right colors can mediate the right image of a company

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Adam Nording; [2020]
    Keywords : Color scheme; User Experience; Perception; Design guide;

    Abstract : Our world is made up by millions of colors. Everywhere we go we see a variation of colors that describes the environment. Artists use colors to give an emotion to the viewer and give a deeper meaning to the art. Companies have different colors in their logos and on their websites. READ MORE

  4. 3. Does web usability affect brand perception? : A comparative study on the "Iliad Italia S.P.A." corporate website

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Gabriele Gullì; [2020]
    Keywords : web usability; corporate website; e-branding; brand perception; web development.;

    Abstract : The concept of brand nowadays goes beyond the simple logo printed or displayed on a product or service. Branding is an important element for companies, and the communication channels used to deliver brand messages play a fundamental role. READ MORE

  5. 4. Logo colors in relation to a product - Does it have an impact on consumer attitudes? A quantitative study.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Pontus Nylander; Joel Wallgren; [2017]
    Keywords : Logo; colors; consumer attitudes; ABC-model; congruence;

    Abstract : Course/Level: 2FE21E, Undergraduate Bachelor Thesis Authors: Pontus Nylander and Joel Wallgren Date: 2017-05-24 Tutor: Viktor Magnusson Examiner: Åsa Devine Title: Logo colors in relation to a product - Does it have an impact on consumer attitudes? A quantitative study. Keywords: Logo, colors, consumer attitudes, ABC-model, congruence. READ MORE

  6. 5. BPMN flows as variation points for end user development : from a UX perspective

    University essay from Blekinge Tekniska Högskola/Institutionen för kreativa teknologier

    Author : Jon Widén; Michelle Johansson; [2016]
    Keywords : Usability; Business Process Modeling; End User Development; Graphical User Interfaces;

    Abstract : Context. How end user development can be enabled and made attainable through the use of a web based graphical user interface, in systems that contains logic for handling BPMN flows as variation points. Investigated from a UX and usability perspective. Objectives. READ MORE