Essays about: "how to enter a foreign market"

Showing result 1 - 5 of 52 essays containing the words how to enter a foreign market.

  1. 1. Born digital firms entry mode in foreign markets

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Simity During Mosetta; Elmeida Rezniqi; [2023-06-28]
    Keywords : ;

    Abstract : The development of digitalization has led to the emergence of a new type of firm, born digital firms. However, how these firms enter a foreign market is not well researched by scholars within the field of entry mode theory in international business. READ MORE

  3. 2. Flying with starling entrepreneurs : An explorative case study into how foreign entrepreneurs navigate entrepreneurial ecosystems and mobilize resources.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Corné Milton Marskamp; Johannes Keil; [2023]
    Keywords : Entrepreneurship; entrepreneurial ecosystem; resource mobilization; networks; starling entrepreneur;

    Abstract : Background: In order to create and grow a successful start-up, entrepreneurs need a variety of resources. To obtain these easier, many entrepreneurs move to entrepreneurial ecosystems (EE), where resources are abundant and more accessible. READ MORE

  4. 3. Internationalization of Digital Firms from Emerging Markets - Multiple Case Study Based on Chinese Digital Firms

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jianfeng Yang; Manying He; [2023]
    Keywords : Digitalization; Digital Firms; Emerging Market; Internationalization;

    Abstract : Digitalization has reshaped the internationalization process of most firms, especially giving a new way for digital firms. Most of the previous research was based on the internationalization of developed countries, and the perspectives of emerging markets were relatively limited, and digital firms were also no exception. READ MORE

  5. 4. Market Entry Through Networks : A Case Study of a Swedish SME

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Samuel Björkqvist; André Jonsson; [2023]
    Keywords : Centrality; Central Nodes; Intermediaries; Legitimacy; Liabilities of Foreignness LoF ; Liabilities of Outsidership LoO ; Social Network Theory SNT ; Trust;

    Abstract : Purpose – This study aims to look into how foreignness and outsidership affect the market entry of a SME and the individual firm's ability to access the correct network as well as look at which support structures are available for the individual firms entering into a new market. Theory/Design & Research Questions – By looking through the lens of Social Network theory, aspects of trust, legitimacy, nodes, foreignness and outsidership, this study has looked into the journey of a large hamburger chain in Sweden that has successfully entered into different markets outside of Sweden. READ MORE

  6. 5. A case study on the foreign expansion of an SME

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Eddy Nganji; Thomas Speed; [2023]
    Keywords : ;

    Abstract : This thesis is a case study where the authors investigate how SMEs can enter new markets, but especially the Chilean market. In this study, we got to share information from a company that has succeeded in establishing itslef in Chile and other parts of the world. READ MORE