Essays about: "hua wei"
Found 1 essay containing the words hua wei.
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1. Integration of the Social Networking Media into Relationship Marketing Strategy : an investigation of sustainable cooperation between Newman and PetroChina
University essay from Avdelningen för ekonomiAbstract : Network communication technology has developed for decades. As a result, nowadays, marketers can communicate clients more effectively through the use of social network media to develop a powerful relationship marketing strategy. This dissertation compares relationship marketing strategy with existing marketing theories. READ MORE
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