Essays about: "humor advertising research"
Found 4 essays containing the words humor advertising research.
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1. What Girls Are Made Of? : A Critical Overview of Gender Stereotyping in Advertising and Research-based Recommendations for Stakeholders
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Könsstereotypisering i reklam är ett genomgripande problem som fortsätter att forma och förstärka samhällets normer och uppfattningar om könsroller. Denna masteruppsats syftar till att ge en översikt över den problematiska naturen av könsstereotypisering i reklam, där man belyser de relaterade frågorna och deras konsekvenser, samtidigt som man erbjuder forskningsbaserade rekommendationer till intressenter för att främja mer inkluderande och rättvisa reklampraktiker. READ MORE
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2. Video Storytelling Advertisement : A quantitative study about the effect consumers’ attitude towards the brand
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: In order for marketers, brands and companies to be successful in the advertising environment the stress for well developed content and messages is a necessity. To have a competitive advantage it is all about the attention a advertisements gain by the audience and the public eye. READ MORE
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3. Are Pop-Cultural References in Advertising Funny Enough?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this research is to extend the theory of humor research and add a new nuance to humor theory. Additionally, the study intends to measure the effect different humorous content types have on ad likability and purchase intention, as well as the relationship between the two. READ MORE
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4. Puns in Japanese advertisements
University essay from Lunds universitet/JapanskaAbstract : Everyone knows that English is big on puns. However, most speakers of Japanese know that this is very much true for this language as well. READ MORE