Essays about: "iconicity"

Showing result 1 - 5 of 17 essays containing the word iconicity.

1. 1. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Shuqiao Yang; [2023]
   Keywords : meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

   Abstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE

3. 2. The Good Guy vs. The Bad Guy : An analysis of how American presidential inaugurations are described in British newspapers

   University essay from Luleå tekniska universitet/Pedagogik, språk och ämnesdidaktik

   Author : Nadia Sahlin; [2021]
   Keywords : American president inaugurations; British newspapers; linguistic tools; linguistic features; analyse of articles;

   Abstract : The aim of this essay was to demonstrate whether the descriptions of Donald Trump’s inauguration 2017 differed from Joe Biden’s inauguration 2021 in three of the biggest British newspapers: The Guardian, The Independent and The Telegraph. One article from each newspaper concerning the inaugurations 2017 and 2021 was investigated. READ MORE

4. 3. Fill up the bottle with iconic liquid: a qualitative research conceptualising iconic packaging

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Linnea Svensson; Amanda Nordlander; Emilia Eckerholm; Isabell Schönström; [2021]
   Keywords : Cultural branding; iconic brands; packaging design; brand equity; brand identity.; Business and Economics;

   Abstract : Purpose: The purpose of this study is to investigate how a brand’s packaging design becomes iconic through entering pop culture/art. Design/methodology/approach: This paper is of qualitative nature, based on a traditional literature review along with multiple case-study research. READ MORE

5. 4. Commanding the Swedish roads : Non-verbal performatives in the grammar of road signs

   University essay from Uppsala universitet/Institutionen för lingvistik och filologi

   Author : Ottilia Andersson; [2020]
   Keywords : road signs; speech act theory; linguistic landscape studies; cooperative principle; semiotics;

   Abstract : Road signs form a non-verbal semiotic system – by many encountered on a daily basis – that dictates the actions of the users of the road, in order to create a safe and efficient traffic environment. It is clear that road signs are not just ‘saying’ things but ‘doing’ something. READ MORE

6. 5. Reaching for the Stars: An exploratory study to conceptualize product iconicity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jakob Ferenius; Maria Agustina Carbone; Roosmarijn Morgans; [2020]
   Keywords : Iconic products; Iconic brands; Iconicity; Strategic brand management; Cultural branding; Business and Economics;

   Abstract : Background/Problematization: Iconic brands are the gold standard of branding and have established a central role in the consumers’ lives. Behind every iconic brand, we can find iconic products. Despite the importance of these products, iconic products are overlooked in academia. READ MORE