Essays about: "ideation contest"

Found 2 essays containing the words ideation contest.

1. 1. Crowdsourcing, more than an innovation partner? A quantitative study of the effects of crowdsourcing on consumer responses

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Greta Linander; Vivianne Yance; [2017]
   Keywords : crowdsourcing; ideation contest; crowdsourcing contest; new product development; brand attitude;

   Abstract : This paper focuses on non-participating consumers' overall attitudes towards brands using crowdsourcing activities, specifically ideation contests, in new product development. As technology has enabled businesses and consumers to interact easier, crowdsourcing has become more popular, but research on responses to crowdsourcing activities is limited. READ MORE

3. 2. Consumer Participation in FMCG Crowdsourcing Contests

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Wijnberg; Jennifer Joan Williams; [2012]
   Keywords : Crowdsourcing Contest; Consumer; FMCG; Motives; Experience; Business and Economics;

   Abstract : Thesis purpose: The purpose of this study is to contribute to the existing literature on co-creation, specifically regarding the phenomenon of consumer participation in crowdsourcing contests. By taking a consumer perspective, it is our ambition to improve the conceptualization of the phenomenon of participants motives, experiences, attitudes and feelings, in general and related to the brand, in crowdsourcing contests. READ MORE