Essays about: "if Customer change"

Showing result 1 - 5 of 168 essays containing the words if Customer change.

1. 1. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Hampus Ekman; Erik Strand; [2024]
   Keywords : GPT-3; Digital marketing; Artificial intelligence; Efficiency; Streamlining; Processes; Content generation.;

   Abstract : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. READ MORE

3. 2. Energy in the Transportation System - A comparison of charging infrastructure scenarios

   University essay from Lunds universitet/Industriell elektroteknik och automation

   Author : Judith Lai Jakobsson; [2023]
   Keywords : Charging infrastructure; road transport electrification; battery capacity need; electric vehicles; Technology and Engineering;

   Abstract : A functioning charging infrastructure is crucial for achieving full-scale national electrification within the transport sector. The system is likely to consist of different charging technologies, all with the main objective of providing efficient energy replenishment services. READ MORE

4. 3. Circular production investments : What a circular production investment is and how it can be designed

   University essay from KTH/Produktionsutveckling

   Author : Lotta Bohlin; [2023]
   Keywords : Circular investments; production investments; production equipment; circularity; green design; Cirkulära investeringar; produktionsinvesteringar; produktionsutrustning; cirkularitet; grön design;

   Abstract : One of the biggest emitters of greenhouse gas in Sweden is the industry sector, and in order to reach the national and global environmental goals, a change is needed. To become an environmentally sustainable producer, the whole life cycle must be taken into consideration, from choice of resources, to production, to use, and End-of-Life treatment. READ MORE

5. 4. Exploring Environmentally Sustainable Last-Mile Deliveries in Sweden

   University essay from Lunds universitet/Teknisk logistik

   Author : Emelie Ehrensvärd; Clara Wilhelmsson; [2023]
   Keywords : Last-mile delivery; E-retailer; Sustainable last-mile delivery; Environmentally sustainable last-mile delivery; Technology and Engineering;

   Abstract : Last-mile delivery is the part of the e-commerce supply chain that is the least efficient in terms of cost, time, and environmental impact. As e-commerce is expected to keep growing, this puts pressure on last-mile deliveries to reduce their environmental impact if Sweden is to reach its environmental goals for 2045. READ MORE

6. 5. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Matilda Schill; Ebba Flykt; [2023]
   Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

   Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE