Essays about: "ikea consumer analysis"

Showing result 1 - 5 of 17 essays containing the words ikea consumer analysis.

1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

3. 2. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Johanna Stenberg; Milana Ruljova; [2021]
   Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

   Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

4. 3. Self transportation of goods for consumers from a retail store: A Pilot study

   University essay from Lunds universitet/Förpackningslogistik

   Author : Shebin Thomas; [2020]
   Keywords : Supply chain management; consumers; last-mile delivery; retail management; self-service; packaging design; packaging logistics.; Technology and Engineering;

   Abstract : The Last-mile delivery is seen as an emerging attention due to the increased focus on e-commerce and Omni-channel retailing. Due to these and since it involves end consumers, organizations look for innovative solutions to provide customers with a service fulfillment option. READ MORE

5. 4. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Philip Meier; Eleni Anastasiadou; [2018]
   Keywords : online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

   Abstract : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE

6. 5. Offline Stock-Outs in an Omnichannel Context: Assessing Consumer Behavior in a Digitalized Retail Landscape - a Case Study of IKEA

   University essay from Göteborgs universitet/Graduate School

   Author : Caroline Hedlund; Emelie Andersson; [2017-06-30]
   Keywords : stock-outs; consumer behavior; omnichannel; digitalisation; retailing; IKEA;

   Abstract : Controlling inventory levels has been an issue for retailers to deal with for a long time in order to provide the right supply at the right time and place and thus prevent stock-outs. Traditionally, this issue has mainly concerned the physical store. READ MORE