Essays about: "ikea crm strategy"

Found 3 essays containing the words ikea crm strategy.

  1. 1. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Johanna Stenberg; Milana Ruljova; [2021]
    Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

  3. 2. Get consumers walk into the sustainability talk : an analysis of consumers' sustainability perception via business’s sustainable practice, focusing on a case study from IKEA

    University essay from Lunds universitet/LUCSUS

    Author : Xiao Yang; [2016]
    Keywords : CSR; sustainability science; sustainability awareness; sustainability value; consumer; Social Sciences;

    Abstract : As more and more companies are realizing the importance to integrate sustainability with their economic prosperity development, Triple Bottom Line functions as companies' Polaris to guide them to incorporate "People, Planet" considerations into their "Profit" seeking goal. Corporate social responsibility initiatives are adopted by many companies. READ MORE

  4. 3. Gaining Competitive Advantage through Customer Satisfaction, Trust and Confidence in Consideration of the Influence of Green Marketing

    University essay from Institutionen för ekonomi

    Author : Ina Landua; [2008]
    Keywords : CRM; relationship management; green marketing; eco-labeling; customer satisfaction and trust; confidence; sustainability;

    Abstract : Research Question/Purpose: Due to environmental legislation, economic influences and increasing concern about the environment among the general public, today’s businesses are becoming more committed to environmental issues. Some enterprises yet have implemented a green strategy. READ MORE