Essays about: "ikea cultural differences"

Showing result 1 - 5 of 13 essays containing the words ikea cultural differences.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  3. 2. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Annika Reitz; [2018]
    Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

  4. 3. Personnel motivation in multinational companies : standardization and adaptation

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Anna Stepanyan; [2016]
    Keywords : Multinational company; Motivation system; Cross-cultural differences; Standardization and adaptation; Motivational tools; Personnel motivation; Motivation in multinational companies;

    Abstract : With the increasing emergence of multinational companies and the increased popularity of these companies, the question of the organization of their activities becomes interesting for the HR community worldwide. These companies are renowned for deliberate management structure of human resources and their effective use. READ MORE

  5. 4. The Effects of Diversity on Multinational Organisations : An exploratory case study investigating the cross-cultural management and organisational culture of IKEA

    University essay from Umeå universitet/Företagsekonomi

    Author : Adam Larsson; Simon Schiehle; [2016]
    Keywords : diversity; cross - cultural management; organisational culture; IKEA; organisational socialisation; institutionalisation; institutional memory;

    Abstract : Nowadays, multinational organisations face the challenge of managing a diverse workforce. The role of diversity has become increasingly important in a world that is influenced by the outcomes of globalisation. Organisations operate worldwide and therefore recruit their employees from all around the world, which leads to diverse workforces. READ MORE

  6. 5. One tree in a forest will never survive when the wind comes : Leading across cultures and its impact

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Marielle Johansson; Ellen Nordkvist; [2016]
    Keywords : Culture; Cultural differences; Leadership; Followership; China; Sweden.;

    Abstract : Research questions: What are the biggest differences between the Swedish culture and the Chinese culture? How does leadership from one culture affect followers in a different culture? What strategies and tools does the management apply in order to manage cultural differences? Purpose: The purpose of this thesis is to understand the biggest differences between Swedish and Chinese culture. Furthermore, the purpose is to understand if and how cultural differences affect the employees within a foreign company. READ MORE