Essays about: "ikea e-commerce"
Showing result 1 - 5 of 9 essays containing the words ikea e-commerce.
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1. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. READ MORE
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2. Accessible UX in digital 3D application solutions on the example of the planning experience by IKEA : An empirical mixed-method approach beyond accessibility
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : The research investigates the feasibility of applying 2D accessibility guidelines to enhance a 3D digital planning tool's accessibility for individuals with visual impairments. Three primary research questions guide this study. It incorporated a mixed-method data collection approach to comprehensively investigate these questions. READ MORE
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3. The influence of interactive product visualization on customer satisfaction : An investigation based on the SOR model
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : Interactive product visualisation (IPV) addresses the shortcomings of product visualisation on e-commerce sites, such as the absence of tactile information and the inability to directly examine products. Previous research has not addressed the influence of IPV on customer satisfaction. READ MORE
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4. Going the Extra Mile : Urban Delivery of Large Goods
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : In light of the growing e-commerce and rising population in cities, along with the ongoing climate crisis, the efforts to improve transportation options are intensifying. Thus, the field of last-mile delivery, i.e., the last stretch of transportation to an end customer, is becoming an increasingly researched topic. READ MORE
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5. Self transportation of goods for consumers from a retail store: A Pilot study
University essay from Lunds universitet/FörpackningslogistikAbstract : The Last-mile delivery is seen as an emerging attention due to the increased focus on e-commerce and Omni-channel retailing. Due to these and since it involves end consumers, organizations look for innovative solutions to provide customers with a service fulfillment option. READ MORE