Essays about: "ikea enter new market"

Found 5 essays containing the words ikea enter new market.

  1. 1. The Swedish path to retail expansion : a multiple case study of swedish retailers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Bianca Bernhardsson; Max Klamkin; Albin Lindsjö; [2019]
    Keywords : International market selection; Internationalization; Globalization; Corruption; Risk; Entry Modes;

    Abstract : The purpose of this thesis is to study Swedish retailers in order to find out which factors are the most crucial and influencing when it comes to international market selection. We as authors could find studies about international market selection, but not a single one regarding why Swedish MNEs choose to enter certain markets. READ MORE

  3. 2. MOVING FORWARD IN INDIA An Analysis of IKEA’s Indian Distribution Network Development

    University essay from Göteborgs universitet/Graduate School

    Author : Gunnar Löfstedt; [2018-07-02]
    Keywords : ;

    Abstract : Warehouses and distribution centers form an integral part of the supply chain. However, determining how many are needed to effectively supply a market is a complex question. This is especially true when entering a new market. READ MORE

  4. 3. Foreign Market Entry Strategy & International Franchising : Doing Business in Morocco

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rania Akhsassi; [2014]
    Keywords : Entry strategy; Foreign markets; Franchising; Moroccan market; IKEA; Globalization; entry mode; PESTEL analysis; Cultural distance; entry mode influencers; global markets;

    Abstract : Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with free-market ideology, have given products and services remarkable mobility. READ MORE

  5. 4. THE FUTURE OF MARKETING RESEARCH A Study of the Online Access Panel Market in Sweden

    University essay from Lunds universitet/Produktionsekonomi

    Author : Fredrik Nilsson; Carl-Henrik Söderström; [2005]
    Keywords : Technology and Engineering;

    Abstract : Online Access Panel (OAP) marketing research is a new method for conducting marketing research in order to create decision power. For example the decision power can be used in product development, business development and innovation. READ MORE

  6. 5. Educating Chinese Consumers : A case study of IKEA & Absolut Vodka

    University essay from Företagsekonomiska institutionen

    Author : Kristin Spjuth; Catherine Holmström; [2005]
    Keywords : ;

    Abstract : ABSTRACT China has gone through rapid change the last decade, which has opened up possibilities for many western companies. The consumer market is booming and consumers are getting more open to western brands and values, especially in the metropolitan regions. Due to the rapid change in today’s China, it is difficult to be enough updated. READ MORE