Essays about: "ikea hofstede"

Found 5 essays containing the words ikea hofstede.

  1. 1. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Annika Reitz; [2018]
    Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

  3. 2. Swedish CSR Made in Taiwan : A case study of cross-cultural management within IKEA and Scania

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Frida Magnusson; Kristoffer Pettersson; [2012]
    Keywords : Cross-­‐cultural leadership; CSR; Taiwan; Sweden; Carolls CSR pyramid; Hofstede model; high and low context communication;

    Abstract : .... READ MORE

  4. 3. Assessment of cultural gaps in IKEA’s IT operation in Shanghai, China : MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Avinash Jha; [2010]
    Keywords : Culture; Cross culture; IKEA culture; China; IKEA in China; Bridging cultural gaps; Organizational culture;

    Abstract : Research related to culture, and analysis of the collected information needs frameworks to understand and solve the complex questions about cross culture behaviour and their integration, particularly when a company with strong native cultural influence starts its operation in another country which has similarly strong local culture. Using Hofstede and Trompenaars, Hampden’s dimensions of cultural understanding, this study aims to understand and assess the challenges related to integration of cultures, when Swedish MNC IKEA started its IT Operation in Shanghai, drawing conclusions about how and if the cultural behaviours did fit the existing frameworks and underlining the cultural gaps still existing in the organisation. READ MORE

  5. 4. Cultural adaptation required for IKEA to increase the organizational effectiveness in Thailand

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Sirinthip Lertsirimongkolchai; Panotporn Phaiboonkit; [2010]
    Keywords : Cultural difference; cultural adaptation; organizational effectiveness; IKEA corporate culture; Thai culture in the workplace; Swedish culture; Hofstede’s cultural dimension and Schwartz framework;

    Abstract : .... READ MORE

  6. 5. Cultural differences - Hinder or Opportunities : A study of Swedish subsidiaries in Turkey

    University essay from Internationella Handelshögskolan

    Author : Andreas Svensson; Bahar Öksûz; [2005]
    Keywords : Turkey; Cultural differences; Ethnography; Hofstede;

    Abstract : During 2001 experienced Turkey a deep financial crisis with high inflations, large public dept and a growing currency account deficits that caused a loss of confidence among investors. However, the International Monetary Fund (IMF) and the Turkish government together established a stand-by-arrangement which gave remarkable results. READ MORE