Essays about: "ikea in germany"
Found 4 essays containing the words ikea in germany.
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1. Optimization of Production Scheduling at IKEA Industry Hultsfred
University essay from Linköpings universitet/Kommunikations- och transportsystem; Linköpings universitet/Tekniska högskolanAbstract : IKEA Industry has factories in several locations where one location is in Hultsfred, Småland. IKEA Industry Hultsfred produces IKEA:s wardrobe collection PAX. In 2018, 2.8 million wardrobes were manufactured in Hultsfred. READ MORE
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2. Daylighting and Electric Lighting Integration in the Retail Sector
University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljöAbstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE
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3. Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden
University essay from Handelshögskolan vid Umeå universitetAbstract : A brand could be considered to be the face of a company. The most visible aspect of a brand is the logo, but there is another perspective widely known, namely brand personality. Previous studies have acknowledged that brands, in the eyes of consumers, can be seen as having personality traits. READ MORE
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4. Internal Benchmarking at IKEA - Continuous improvements in the Store Development Process
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Problem IKEA uses a standard store concept when building IKEA stores. Developing a standard store concept simplifies the procedure to build many similar stores in a more efficient way. However, a difficulty in the process of establishing and using a standardised concept is how to continuously update the concept itself. READ MORE