Essays about: "ikea international business"

Showing result 1 - 5 of 14 essays containing the words ikea international business.

1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

3. 2. The Disappointing Romance - A Story of Virtual Teams in the Workplace

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Kai Hang So; Angelika Gierok; [2018]
   Keywords : virtual teams; teams; IKEA; interpretative study; qualitative study; future work setting; non-instrumental study; grand expectation; critical review; Business and Economics;

   Abstract : Since the mid 90s, globalisation has been an unstoppable trend in the world. To cope with the fast-changing international operations, virtual teams (VT) have been widely used. This study takes place in the context of IKEA in Sweden and is built on semi-constructed interviews and on- site observations. READ MORE

4. 3. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Philip Meier; Eleni Anastasiadou; [2018]
   Keywords : online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

   Abstract : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE

5. 4. The Age Of Experience: A Qualitative Study of the Revitalisation of the Customer’s Physical Retail Experience based on the Example of IKEA

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Katharina Bierling; Alexandra Hagman; [2018]
   Keywords : Keywords: Customer Experience; Retail Revitalisation; Customer Engagement; Physical Store; Business and Economics;

   Abstract : The entire retail industry is facing drastic changes at the moment: topics such as personalisation and omni-channel are on each management agenda. Additionally, new retail store concepts are continually popping up, and the changing role of store associates causes concerns. READ MORE

6. 5. Cost-based model for international logistics : case-study with IKEA Industry’s supply chain in Russia

   University essay from SLU/Dept. of Forest Products

   Author : Fredrik Jönsson; [2017]
   Keywords : Forest companies; IKEA Industry; International logistics; International supply chains; Logistics costs; Mapping; Russia forest sector; Sourcing; Supply chain management; Supply chain performance; IKEA Industri; Internationell logistik; Internationella värdekedjor; Kartläggning; Logistikkostnader; Optimering av värdekedjor; Rysk skogssektor; Skogsföretag; Värdekedjans prestation;

   Abstract : The global market is constantly changing, which implies that successful companies incessantly need to respond to new conditions of how they operate. One strong trend changing the structure of the market is globalization, making the business arena wider with intensified investments and trade across borders. READ MORE