Essays about: "ikea international policies"

Found 3 essays containing the words ikea international policies.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  3. 2. The Ikea message: deconstructing Ikea's environmental discourse - Sustainability and profit

    University essay from Lunds universitet/Humanekologi; Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Kenneth Ravn; [2016]
    Keywords : Ikea; ecological modernization; sustainable development; consumption; discourse; critical discourse analysis; human ecology; Social Sciences;

    Abstract : During the recent decades, concerns about the environment and climate change have progressively gained importance in political, social and economic arenas. Amid environmental conferences and international political negotiations, on the business side corporations have scrambled to find ways to secure themselves and even prosper on an environmentally aware consumer base. READ MORE

  4. 3. Partnerships on Development

    University essay from Lunds universitet/Juridiska institutionen

    Author : Marieke de Leede; [2008]
    Keywords : International Human Rights Law; Law and Political Science;

    Abstract : In this thesis, emphasise is on the positive impact companies that can have on the fulfilment of human rights. Regarding human rights and business, one can mainly read about companies' violations of human rights. In my opinion, this negative approach will not stimulate them to improve their policies and performances. READ MORE