Essays about: "ikea logistics"

Showing result 16 - 20 of 25 essays containing the words ikea logistics.

1. 16. Forecasting System at IKEA Jönköping

   University essay from IHH, Centre of Logistics and Supply Chain Management

   Author : Mahir Dugic; Daniel Zaulich; [2011]
   Keywords : Demand; forecasting; forecasting system; key performance indicators; retailing; supply chain management;

   Abstract : This thesis has been performed at IKEA Jönköping. The purpose was to identify what kind of forecasting system IKEA Jönköping is using and analyze its problems. READ MORE

3. 17. The effect of rhetoric in personal selling : An observational study of how IKEA uses rhetoric in their sales interactions

   University essay from IHH, Marketing and Logistics

   Author : Sara Hellsten; Maria Lidgren; [2011]
   Keywords : Rhetoric; Personal Selling; IKEA Jönköping; Trust; Credibility; Persuasion; Attitude; Product Knowledge; Add-on sales;

   Abstract : Background: Rhetoric can be traced back to antiquity and is today a well used tool within marketing and persuasion. Although rhetoric is said to be the art of persuasion there is a lack of research concerning rhetoric used in personal selling, even though persuasion is one of the most important aspects of personal selling. READ MORE

4. 18. Towards Efficient Road Transport in Logistics Operations : A Case Study of IKEA China

   University essay from IHH, Företagsekonomi

   Author : Zhu Dong; Zhou Haoqi; [2010]
   Keywords : Efficient road transport; Logistics operations; Cost;

   Abstract : Purpose- The purpose of this research is to explore the role of road transport in logistics operations, and to investigate and analyze how IKEA China does operate on road transport in logistics operations. Design/methodology/approach- A single case study has been conducted at IKEA China, including semi-structured interviews and review of internal documents. READ MORE

5. 19. The competitive advantage of IKEA and IKEA in China

   University essay from Ämnesavdelningen för industriell ekonomi

   Author : zhi li; [2010]
   Keywords : ;

   Abstract : Abstract   Title:        The competitive advantage of IKEA and IKEA in China   Author:      Zhi Li   Supervisor:   Lars Steiner   Purpose:     The main purpose of this master thesis is to describe the IKEA concept and discuss the application in China. After research the history of IKEA, interview with the manager of IKEA store, and find the information from the web and thesis, use the theory of competitive advantage to describe the IKEA concept and the competitive advantage which is the way that IKEA used to get the success. READ MORE

6. 20. How efficient are Ready-To-Sell packaging solutions through IKEAs supply chain?

   University essay from Lunds universitet/Förpackningslogistik

   Author : Marie Lundgren; Johanna Klaesson; [2009]
   Keywords : IKEA; Logistics; Packaging; Retail; Technology and Engineering;

   Abstract : There are two purposes of thesis, the first is to determine: How efficient are Ready-To-Sell packaging solutions through IKEAs supply chain? And the second is to determine: To what level are Ready-To-Sell packaging solutions utilized at IKEA stores? If the solutions aren’t used as intended, what is the reason? Based on the result from the case study the objective is to: Identify possible potentials with Ready-To-Sell packaging solutions at IKEA. Ready-To-Sell has shown to be cost efficient for pallet solutions, all products didn’t give a significant saving but a trend was found that Picking cost in warehouse impacts mostly. READ MORE