Essays about: "ikea market opportunities"
Showing result 1 - 5 of 12 essays containing the words ikea market opportunities.
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1. Cultural awareness for competitiveness in the global market IKEA’s Japan adventures as case study
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : In internationalisation, entering new markets is a challenging and risky process. There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE
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2. Self transportation of goods for consumers from a retail store: A Pilot study
University essay from Lunds universitet/FörpackningslogistikAbstract : The Last-mile delivery is seen as an emerging attention due to the increased focus on e-commerce and Omni-channel retailing. Due to these and since it involves end consumers, organizations look for innovative solutions to provide customers with a service fulfillment option. READ MORE
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3. Influence of Augmented Reality on Purchase Intention : The IKEA Case
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Augmented reality (AR) allows the enrichment of the physical world by adding virtual computer-generated digital information in real time to it (Furht, 2014). This provides marketers with previously unimagined options for reaching out and engaging with customers. READ MORE
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4. Sustainable Innovation - Driving Factors in Large Firms
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : During recent years, there has been a growing interest in sustainable innovation both in academia and in practice. Our qualitative, multiple case study examines this emerging field in the context of large firms. By doing so, this thesis contributes to the understanding of the concept as well as the underlying factors driving sustainable innovation. READ MORE
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5. Working with Social Media in Japan. In the case of H&M, Ikea and Volvo Corporation
University essay from Göteborgs universitet/Graduate SchoolAbstract : Abstract Social media is an evermore important tool for companies to utilize in marketing, as it no longer is a question of if, but how social media can be employed for communicating to current and potential customers. However, it is also a tool that holds its complexities, and one in which companies are resistant to use. READ MORE