Essays about: "ikea product"

Showing result 1 - 5 of 94 essays containing the words ikea product.

1. 1. How will services change MNC’s business models under a circular economic background?

   University essay from Göteborgs universitet/Graduate School

   Author : Zhe Yu; [2023-07-19]
   Keywords : Circular Economy; Linear business model; Circular business model; Product-Service system; Business Model Canvas; Product; Service; Value chain; Sustainable;

   Abstract : The subject of this research is to find out how the MNCs can change from a traditional product-oriented business to a more service-oriented business. The study discusses and analysis on three types of product-service systems, under the structure of Business Model Canvas, with consideration of the previous studies, and aims at covering the entire MNC value chain. READ MORE

3. 2. Role of CSR and Brand Image : A qualitative study on IKEA

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Arefa Islam; [2023]
   Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

   Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

4. 3. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

5. 4. Exploring the Potential of Virtual Reality Shopping for Furniture : A Comparative Study with Web-based Retail

   University essay from Linköpings universitet/Institutionen för teknik och naturvetenskap

   Author : Ludvig Erlander Klein; [2023]
   Keywords : Computer science; VR; Virtual Reality; Retail; Web shopping; User Experience; UX; Furniture shopping;

   Abstract : Today there are two main ways of shopping; on a website or in a physical store, and each of them comes with its own benefits and downsides. A prototype for a store in virtual reality (VR) was created to take advantage of the unique aspects of VR, it created a shopping experience that is an improvement over web stores and has some advantages over physical stores too. READ MORE

6. 5. Development of Self Watering Planter

   University essay from Lunds universitet/Innovation

   Author : Natalia Norambuena Contreras; [2023]
   Keywords : self watering; planter; product development; design; IKEA; Technology and Engineering;

   Abstract : Both during and after the pandemic, the trend of biophilic design has reached maximum acceleration. One of the consequences being an increasing interest in gardening and plant care in general. READ MORE