Essays about: "ikea public relations"

Found 1 essay containing the words ikea public relations.

  1. 1. Strategies adopted in the International Market : The case of IKEA in France

    University essay from Högskolan i Skövde/Institutionen för teknik och samhälle; Högskolan i Skövde/Institutionen för teknik och samhälle

    Author : Damien Badier; Carole Rousset; [2007]
    Keywords : IKEA; strategy; adaptation; standardization; SWOT; marketing;

    Abstract : This Bachelor degree thesis deals with the strategies that IKEA has adopted in France since its establishment up to now. It is essentially based on interview with the person responsible for the public relations of IKEA France. READ MORE