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1. 1. Strategies adopted in the International Market : The case of IKEA in France

   University essay from Institutionen för teknik och samhälle

   Author : Damien Badier; Carole Rousset; [2007]
   Keywords : IKEA; strategy; adaptation; standardization; SWOT; marketing;

   Abstract : This Bachelor degree thesis deals with the strategies that IKEA has adopted in France since its establishment up to now. It is essentially based on interview with the person responsible for the public relations of IKEA France. READ MORE