Essays about: "ikea purchasing"

Showing result 1 - 5 of 26 essays containing the words ikea purchasing.

  1. 1. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Philip Kaburek; Viktor Segerqvist; [2023]
    Keywords : Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

    Abstract : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. READ MORE

  3. 2. A critical overview of the RFQ process of a Global Company

    University essay from Uppsala universitet/Industriell teknik

    Author : Eric Toste; Muhammad Ahmed; [2022]
    Keywords : Request for quotation; Sourcing; Standardization; Transformation; Lean; Business strategy; Alignment; Framework; Benchmarking;

    Abstract : The increasing globalization has changed the dynamics of different functions within organizations. One function is procurement which has transformed from an operational to a strategic function. READ MORE

  4. 3. WECALC : The Design for Understanding Short and Long Term Value of  Laundry Appliances Before Purchase Decision

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Morvarid Momayezan; [2022]
    Keywords : Scandinavia; Decision-making; Sustainable consumption; Laundry; household appliances; UX design;

    Abstract : This project focuses on the design of interfaces that promote sustainable purchases of laundry appliances (washing machines, and dryers) in Scandinavian countries through raising the consumer’s knowledge about the short and long-term value of sustainable products. The research part is accomplished in collaboration with IKEA and three other master students with business and design backgrounds. READ MORE

  5. 4. An Exploratory Study of Sourcing Options for Alternative Materials to Leather - A Case Study at IKEA of Sweden

    University essay from Lunds universitet/Teknisk logistik

    Author : Akashdeep Maheshwari; David Marriaga Diaz; [2021]
    Keywords : Sustainability; Corporate Sustainability; Leather; Coated fabrics; Leather alternatives; Circular supply chain; Sustainable supply chain management; Purchasing strategic management; Supplier selection; LCA.; Technology and Engineering;

    Abstract : Abstract Title: An exploratory study of sourcing options for alternative materials to leather. Authors: Akashdeep Maheshwari and David Marriaga Diaz – Master Students in Logistics & Supply Chain Management. Division of Engineering Logistics. Lunds Tekniska Högskola (LTH), Lund University. READ MORE

  6. 5. Reframing Consumption : A transdisciplinary approach for the promotion of mindful consumption in home fashion textiles

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Betty Sue Hartigan; Niklas Dahlberg; [2020]
    Keywords : Consumption; Co-creation; Mindful consumption; Innovation; Digital Communication;

    Abstract : Textile waste is a growing problem in the world and although it is being noticed in the fast fashion category the industry providing home fashion textiles is being largely ignored. However, with companies such as H&M and Zara entering the market there is a cause for concern due to their current business models. READ MORE