Essays about: "ikea purpose questions"

Showing result 1 - 5 of 36 essays containing the words ikea purpose questions.

  1. 1. Community members on the wall, are you more in love after all? : The differences between community members and non-members brand love, brand loyalty and purchase intentions

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Filippa Sandberg; Josephiene Dogan; [2023]
    Keywords : Marketing;

    Abstract : Background: Social media is growing bigger and bigger by the day, and it wasn't that many years ago that it was first introduced to the world. Along with social media, the marketing world has changed immensely and one of the things that have been added over the years is social media-based brand communities that are groups of people that forms online to support or discuss a certain brand. READ MORE

  2. 2. Domain-specific knowledge graph construction from Swedish and English news articles

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Aleksandra Krupinska; [2023]
    Keywords : knowledge graph; information extraction; knowledge representation; Swedish; English;

    Abstract : In the current age of new textual information emerging constantly, there is a challenge related to processing and structuring it in some ways. Moreover, the information is often expressed in many different languages, but the discourse tends to be dominated by English, which may lead to overseeing important, specific knowledge in less well-resourced languages. READ MORE

  3. 3. Introducing Paper Pallets to the IKEA Food Supply Chain - What is the Potential and Will the Temperature be Retained during Transportation?

    University essay from Lunds universitet/Teknisk logistik

    Author : Ellen Bengtsson; Pernilla Johansson; [2022]
    Keywords : Paper pallets; temperature-controlled transport; food supply chain; Technology and Engineering;

    Abstract : Title: Introducing Paper Pallets to the IKEA Food Supply Chain - What are the Potentials and Will the Temperature be Retained during Transport? Contribution: This thesis is produced with equal efforts from both authors, where each author has been involved in each and every step of the process. Problem description: Paper pallets with 50 mm feet have been used in IKEA Furniture for several years with both positive financial and environmental benefits. READ MORE

  4. 4. Stickering of Food Products at IKEA – Improving a Process Through Learning from Others

    University essay from Lunds universitet/Teknisk logistik

    Author : John Nyqvist; Victoria Vernet; [2021]
    Keywords : Stickering; labelling; packaging information requirements; food supply chain; process maturity; Technology and Engineering;

    Abstract : Title: Stickering of Food Products at IKEA–Improving a Process Through Learning from Others; Increasing process maturity to ensure future performance Authors: John Nyqvist and Victoria Vernet Supervisors: Eva Berg, Department of Industrial Management and Logistics, Faculty of Engineering, Lund University Problem description: Stickering has been used at IKEA for a long time to create compliant food products on markets where volumes are too low. Low volumes make it economically challenging to create compliant artworks and to produce large enough batches to meet cost requirements. READ MORE

  5. 5. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Johanna Stenberg; Milana Ruljova; [2021]
    Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE