Essays about: "ikea relationship"

Showing result 1 - 5 of 34 essays containing the words ikea relationship.

1. 1. Technology Acceptance in the Age of Mobile Applications

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Matilda Svensson; Siri Nygren; Emily Sundqvist; [2023]
   Keywords : Digitalisation; Mobile Apps; Technology Acceptance Model TAM ; Retail App Adoption; IKEA.; Business and Economics;

   Abstract : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. READ MORE

3. 2. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Ráhel Anna Balogh; Máté Kézy; [2023]
   Keywords : user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

   Abstract : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. READ MORE

4. 3. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Gemma Vangeel; [2022]
   Keywords : product-country image; tourism destination image; travel intention; DMO; Sweden; IKEA;

   Abstract : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. READ MORE

5. 4. Acquiring for Long-term Value Creation:A Case Study at Entreprenörinvest : “How does the entrepreneurial process regarding local direct investments impact the creation of long-term value?”

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Mhamad Zaid Alhamid; Isak Carlsson; Nils Claesson; [2022]
   Keywords : Long-Term Value Creation; Acquisition Approach; Local Regional Private Equity;

   Abstract : Abstract: Background: In the southern areas of Sweden, around the birthplace of household brands such as IKEA, Peab, and Husqvarna, widespread entrepreneurial ventures have grown and seen their first few years of success. Alongside our collaborating private equity firm Entreprenörinvest we are trying to further expand the knowledge and descriptive concepts of what makes these entrepreneurial ventures successful. READ MORE

6. 5. Digital Transformation of IKEA’s Supply Chain during and after the pandemic

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Rama Krishna Ponnana; Navya Uppalapati; [2022]
   Keywords : ;

   Abstract : IntroductionDigital transformation in the supply chain is gaining popularity due to the recent customer behaviors and the retail market trends. COVID-19 has forced more organizations to implement digital transformation to overcome the challenges. READ MORE