Essays about: "ikea reputation management"

Found 1 essay containing the words ikea reputation management.

  1. 1. On the Relationship between Corporate Reputation and Brand Trust – an Investigation of three Corporate Brands’

    University essay from Göteborgs universitet/Graduate School

    Author : Gustav Juliusson; Patrik Eriksson; [2011-07-06]
    Keywords : ;

    Abstract : In today’s corporate world, where the market place demands the highest of standards on companies and their products, it is of detrimental nature that consumers possess trust for the brands that define their lives. While research has previously been able to demonstrate the relationship between negative corporate reputation and brand trust, this paper aims to further investigate reasons for why and how this is. READ MORE