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Showing result 1 - 5 of 30 essays matching the above criteria.

  1. 1. Role of CSR and Brand Image : A qualitative study on IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Arefa Islam; [2023]
    Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

  3. 2. MONEYMAKER OR GLOBAL SAVER- Exploratory study on Sustainable Innovation

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Benjamin Dawson Barker; Ziyue Ma; Zein Oubari; [2023]
    Keywords : Sustainable innovation; Regional context; Regulation; Brand value; Innovative capabilities; Attractiveness as an employer;

    Abstract : In recent years, both academia and practice have shown an increased interest in sustainable innovation. This new area is examined in the context of large enterprises in our qualitative multiple case study. This thesis thus contributes to a better understanding of the concept as well as the underlying variables that drive sustainable innovation. READ MORE

  4. 3. Developing Guidelines for Proactive Supply Chain Risk Management - A Case Study at IKEA Category Food Logistic Services

    University essay from Lunds universitet/Teknisk logistik

    Author : Isabella Dahlheim; Anna Myhrman; [2023]
    Keywords : Supply Chain Risk Management SCRM ; Proactive SCRM; Risk Management Maturity; Risk Culture; Learnings Lessons Learned ; Multiple Case Study; Design Science Research Approach; Technology and Engineering;

    Abstract : The number of supply chain disruptions has increased over the last couple of years. The Covid-19 Pandemic, blockage of the Suez Canal and Russian invasion of Ukraine are some well-known examples of disruptions. READ MORE

  5. 4. Significance of a sustainable business model : the case of IKEA, swedish retailer in furniture and home accessories

    University essay from SLU/Dept. of Economics

    Author : Hira Shahid; [2020]
    Keywords : circular economy; linear economy; sustainability; sustainable business model; sustainable products; stakeholder theory;

    Abstract : In the modern era of industrialization resource depletion and carbon footprint of commercial activities is an important concern. Awareness about the impact of conventional commercial activities is increasing among the consumers as well as organizations. READ MORE

  6. 5. Sustainability Strategies in IKEA with the focus on Production and Suppliers

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Lilia Yang; Nanxiang Shao; [2019]
    Keywords : Sustainability; Sustainability Supply Chain Management; Global Companies; Annual Reports; Strategies; Energy Efficiency; CO2 emissions; Waste; Environment;

    Abstract : “Waste of resources is a mortal sin at IKEA.” – Ingvar Kamprad IKEA, as one of the biggest furniture companies in the world (Alänge, 2015), makes it interesting to have a look into their practices to gain a deeper insight by looking at how they work on a more sustainable and environmental friendlier world. READ MORE