Essays about: "ikea strategic position"

Found 3 essays containing the words ikea strategic position.

  1. 1. A Strategic Framework for Improving Inventory Management Decisions at IKEA

    University essay from Lunds universitet/Produktionsekonomi

    Author : Ida Ellesson; Viktor Hultin; [2016]
    Keywords : inventory management; inventory planning; supply chain management; organization; inventory strategy; consumer goods; seasonal demand; Technology and Engineering;

    Abstract : Background IKEA has realized the potential benefits of improving inventory management on a strategic level. For IKEA as a market leader in the home furnishing business, an efficient supply chain and proper management of inventory is of crucial importance in order to support their business idea of offering lowpriced products to the many people. READ MORE

  3. 2. Cost Leadership and Differentiation-: An investigation of the fundamental trade-off between Porter’s cost leadership and differentiation strategies

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Martina Minarik; [2007]
    Keywords : generic strategies; cost leadership; differentiation; Porter 1980 ; trade-off;

    Abstract : This thesis examines the fundamental trade-off between low cost and differentiation strategy at a business strategy level. In 1980 Porter introduced a model of generic strategies that has influenced much of the current thinking in strategy formulation. READ MORE

  4. 3. THE FUTURE OF MARKETING RESEARCH A Study of the Online Access Panel Market in Sweden

    University essay from Lunds universitet/Produktionsekonomi

    Author : Fredrik Nilsson; Carl-Henrik Söderström; [2005]
    Keywords : Technology and Engineering;

    Abstract : Online Access Panel (OAP) marketing research is a new method for conducting marketing research in order to create decision power. For example the decision power can be used in product development, business development and innovation. READ MORE