Essays about: "ikea trade-off"

Found 2 essays containing the words ikea trade-off.

  1. 1. The impact of omni-channel retailing on demand planning for new products at IKEA

    University essay from Lunds universitet/Teknisk logistik

    Author : Emma Wilhelmsson; Henrik Persson; [2018]
    Keywords : Forecasting; demand planning; demand forecasting for new products; omni-channel; demand; e-commerce; new products; new product introduction; Technology and Engineering;

    Abstract : Background: Omni-channel retailing has led to customers becoming more demanding and less tolerant than before. For instance, customers are demanding shorter delivery times, and higher precision in deliveries. Unless retailers adapt to an omni-channel approach today, their business is likely to suffer. READ MORE

  3. 2. Cost Leadership and Differentiation-: An investigation of the fundamental trade-off between Porter’s cost leadership and differentiation strategies

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Martina Minarik; [2007]
    Keywords : generic strategies; cost leadership; differentiation; Porter 1980 ; trade-off;

    Abstract : This thesis examines the fundamental trade-off between low cost and differentiation strategy at a business strategy level. In 1980 Porter introduced a model of generic strategies that has influenced much of the current thinking in strategy formulation. READ MORE