Essays about: "ikea way"

Showing result 1 - 5 of 91 essays containing the words ikea way.

  1. 1. Domain-specific knowledge graph construction from Swedish and English news articles

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Aleksandra Krupinska; [2023]
    Keywords : knowledge graph; information extraction; knowledge representation; Swedish; English;

    Abstract : In the current age of new textual information emerging constantly, there is a challenge related to processing and structuring it in some ways. Moreover, the information is often expressed in many different languages, but the discourse tends to be dominated by English, which may lead to overseeing important, specific knowledge in less well-resourced languages. READ MORE

  3. 2. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Philip Kaburek; Viktor Segerqvist; [2023]
    Keywords : Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

    Abstract : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. READ MORE

  4. 3. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

    University essay from Jönköping University/JIBS Entrepreneurship Centre

    Author : Vy Nguyen; Nhu Nguyen; [2022]
    Keywords : IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

    Abstract : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. READ MORE

  5. 4. How to analyze identification in storytelling?

    University essay from Lunds universitet/Retorik; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Felix Pålsson; [2022]
    Keywords : audience; dramatism; Där livet händer; identification; IKEA; metaphor; metonymy; persona; persuasion; rhetoric; storytelling; Weltanschauung; Languages and Literatures;

    Abstract : This thesis examines the use of storytelling in advertising from a rhetorical perspective. Specifically, stories told in IKEA’s recent advertising campaign Där livet händer (Where life happens) will be analyzed. The purpose is to propose a way in which to analyze identification in storytelling. READ MORE

  6. 5. Automated Functional Tests for a Web Application

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Johan Wulf; Erik Svensson Fahlström; [2022]
    Keywords : Test; automation; single sign on; frameworks; JavaScript; Technology and Engineering;

    Abstract : When developing a large application, many companies use techniques such as Test Driven Development in order to get a range of tests on which they later can validate their code with. This has become the standard in many work environments. READ MORE