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Showing result 1 - 5 of 6 essays matching the above criteria.

  1. 1. Something's Growing On...

    University essay from Göteborgs universitet/HDK-Valand - Högskolan för konst och design

    Author : Julianna Litkei; [2022-05-27]
    Keywords : Children´s books; Antropomorphism; Other-than-humans; Embracing nature;

    Abstract : he ‘Something’s growing on…’ project explores how a picture book for children can celebrate and highlight the complexity and importance of nature and its unseen microcosms. It is a designinitiated attempt to evoke awareness and appreciation for the other-than-human worlds — and through this, to address the anthropocentric view of our times. READ MORE

  3. 2. UpYours : Translating Human Values To Design Features In Digital Platform

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Maida Sijaric; [2022]
    Keywords : Application; Circular economy; Consumers; Human-computer interaction; Incentives; Interaction design; Values; Platform; Sustainability; Upcycling;

    Abstract : This paper introduces the application UpYours as a way to investigate how the field of Interaction Design can be utilized in three ways: 1) propose a waste management solution; 2) facilitate an easier upcycling process to enhance the potential of individual upcycling; 3) raise awareness and shift consumers' perspectives about unwanted items. The design process, a modified version of the double diamond, of creating this digital prototype is used for an Interaction Design evaluation. READ MORE

  4. 3. Let me tell you a story. Illustrated storytelling as a tool for museum learning

    University essay from Göteborgs universitet/Institutionen för kulturvård

    Author : Fredrika Jern; [2020-02-19]
    Keywords : illustrated storytelling; museum; learning; museum pedagogy; child development; learning theory;

    Abstract : This thesis analyses the use of illustrated storytelling in a museum environment and the impact it has on children’s learning. The analysis is based on a study made at the Maritime Museum in Oskarshamn. READ MORE

  5. 4. Once upon a time there was a signature story

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Eileen Marlena Kersten; Felicia Do; Lieke Theadora Adriana Brinkhof; [2020]
    Keywords : Signature stories; Storytelling; Strategic message; Aaker’s criteria; Brands; Business and Economics;

    Abstract : Purpose – The term signature story was explored by David Aaker in his book published in 2018. The purpose of this paper is to further investigate, examine and build upon his concept. READ MORE

  6. 5. Brand Personas with a Story - How they are created and categorized

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Céline Chauvet; Ida Vesterlund; [2018]
    Keywords : brand persona; storytelling; literature characters; Forster’s theory; stories; brand personality; strategic brand management; Business and Economics;

    Abstract : Purpose: The purpose of this study is to explore how the phenomenon of brand personas with a story can be constructed and categorized by integrating literature theory, illustrated by case examples. There is a need for this type of study, as a profound knowledge gap exists in relation to brand personas, their stories and the creation of them as characters. READ MORE