Essays about: "image and customer satisfaction"

Showing result 1 - 5 of 42 essays containing the words image and customer satisfaction.

  1. 1. The Impact of Store Image Attributes on Store Satisfaction and Store Loyalty : of Hard Discounter Grocery Retailers

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Bahdi Joelle; [2023]
    Keywords : Store Attributes; Store Image; Store Satisfaction; Store Loyalty; Hard Discounter;

    Abstract : Maintaining and increasing customer loyalty has become a crucial strategic objective for businesses due to cross-shopping and intensified competition across many industries. In the realm of grocery retailing, the necessity for retailers to invest resources towards fostering customer loyalty has reached unprecedented levels, primarily due to the proliferation of shopping formats accessible to customers. READ MORE

  3. 2. Do you purchase you-products? A quantitative study analyzing the mediating effects of self-congruence and satisfaction on the purchase intention of masstige home goods

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kajsa Dahlberg; Vilgot Bergmark; [2023]
    Keywords : Masstige; Self-congruence; Purchase intention; Consumer behavior; Everyday products;

    Abstract : In contrast to earlier times, middle-class consumers are now more inclined to purchase products that offer superior quality and taste. The new middle segment is called "masstige" as it bridges the "mass" production of "prestige" items. READ MORE

  4. 3. Multi-modal Models for Product Similarity : Comparative evaluation of unimodal and multi-modal architectures for product similarity prediction and product retrieval

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Christos Frantzolas; [2023]
    Keywords : Computer Vision; Natural Language Processing; Representation Learning; Metric Learning; Multimodal Retrieval; Bildigenkänning; Språkteknologi; Representationsinlärning; Metrisk inlärning; Multimodal informationssökning;

    Abstract : With the rapid growth of e-commerce, enabling effective product recommendation systems and improving product search for shoppers plays a crucial role in driving customer satisfaction. Traditional product retrieval approaches have mainly relied on unimodal models focusing on text data. READ MORE

  5. 4. Avoidance Practices within Returns Management : Indetifying Solutions and Assessing Feasibility for Reducing Returns in Fashion E-commerce

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Melis Irem Okur; Sandra Ransed; [2023]
    Keywords : E-commerce; Returns Management; Customer Returning Behavior; Return Avoidance; Fashion Industry; E-handel; Returhantering; Returbeteende; Förebyggande metoder; Modebranschen;

    Abstract : Returns in the fashion e-commerce industry have experienced a significant increase in recent years, and with the continuous growth of e-commerce, returns are expected to further increase. Companies are faced with the choice of either improving existing return processes or focusing on avoiding returns before a purchase is made. READ MORE

  6. 5. Leveraging Service Recovery as a Marketing Tool

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Daniel Mubiru; Fiona Nyamache; [2023]
    Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

    Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE