Essays about: "image and relationship cost"

Showing result 1 - 5 of 13 essays containing the words image and relationship cost.

1. 1. The role of customer-based brand equity in the direct-to-consumer business model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

3. 2. Exploring nearshoring opportunities in a low-cost country : a case study of nearshoring between Sweden and Morocco

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Lovisa Hillberg; Jenny Gustafsson; Märta Huldén; [2023]
   Keywords : Sourcing strategies; Nearshoring; Textile industry; Production; Sustainability;

   Abstract : The purpose of this study is to explore possibilities for textile companies in European high-cost countries to relocate production to low-cost countries in North Africa by performing a case study on Sweden and Morocco. The study will thereby contribute to increased understanding of nearshoring opportunities in low-cost countries. READ MORE

4. 3. Evaluation of water stress mapping methods in vineyards using airborne thermal imaging

   University essay from Lunds universitet/Institutionen för naturgeografi och ekosystemvetenskap

   Author : Alon Zuta; [2020]
   Keywords : Geography; Geographical information systems; GIS; Remote sensing; Cover crop; Thermal imaging; Spatial variability; vineyards; interpolation; water stress index; CWSI; Ig; stem water potential; UAV; Rheingau; Interpolation.; Agriculture and Food Sciences; Biology and Life Sciences; Technology and Engineering; Earth and Environmental Sciences;

   Abstract : With low cost and high efficiency, use of airborne infrared thermography imaging from an unmanned aerial vehicle (UAV) has become a widely used technique to measure plant water stress. With that, the use of UAV mounted thermal camera as a precision agriculture technique to map crop water stress is not trivial and its success is depended on variety of factors which are still needed to be studied and understood. READ MORE

5. 4. More Than A Helping Hand: Male Masturbatory Aids and the Construction of Heterosexual Masculinity

   University essay from Lunds universitet/Avdelningen för konsthistoria och visuella studier

   Author : Abigail Phillips; [2018]
   Keywords : Heterosexual Masculinity; Masturbation; Heterosexual Desire; Intimacy; Sex Toy; Arts and Architecture;

   Abstract : In this paper, I explore the construction and articulation of heterosexual masculinity through male masturbatory aids, and how these aids manipulate and interact with heterosexual desires, pleasures and intimacies. The first chapter of this paper is given over to historically contextualising attitudes and perceptions of male masturbation and entwining this with a history of masculinity. READ MORE

6. 5. Is Electronic Customer Relationship Management for Luxury Brands? : Case study of the fashion luxury industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Patricia Kejmar; Jennifer Stefansson; [2017]
   Keywords : ;

   Abstract : Luxury brands are motivated by their long-term vision, where the establishment of relationships with high-net worth customers is essential. Further supported by the fact that it may cost them as much as five times more to acquire new customers than retaining existing new ones. READ MORE