Essays about: "image communication"

Showing result 1 - 5 of 387 essays containing the words image communication.

1. 1. POTENTIALS FOR LEARNING IN THE DESIGN OF DIGITAL TEXTBOOKS

   University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

   Author : Sonja Husgafvel; [2023-07-03]
   Keywords : Digital Textbooks; ; Multimodal Text Analysis; ; Semiotic Theory; ; Visual Grammar; ; Potentials for learning; ; History;

   Abstract : Purpose: The aim of this study was to enhance the knowledge of the learning potentials associated with the different designs of digital textbooks and their implications for the representation of historical content. More specifically, the analysis focused on four Finnish digital history textbooks, with the Winter War being selected as the specific learning unit due to its significant role in the history of Finland. READ MORE

3. 2. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Caesar Friberg Jonsson; Anton Barrklint; Max Åkerberg; [2023]
   Keywords : ;

   Abstract : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. READ MORE

4. 3. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Daniela Rodriguez; [2023]
   Keywords : CRM; email marketing; content personalization;

   Abstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE

5. 4. CSR in Finnish Football

   University essay from Malmö universitet/Institutionen Idrottsvetenskap (IDV)

   Author : Ossi Vilppola; [2023]
   Keywords : Corporate social responsibility; CSR; CSR in Finnish football;

   Abstract : Corporate social responsibility (CSR) has become a prevalent topic in the world of sports. The term has only recently been introduced to the Finnish football scene, thus making it a relatively new concept to be utilized. It has been argued that football clubs in Finland have varied motivation and participation rates in terms of CSR. READ MORE

6. 5. Does Brand Personality Beat Sustainability Claims?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
   Keywords : Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

   Abstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE