Essays about: "image crisis"

Showing result 21 - 25 of 79 essays containing the words image crisis.

  1. 21. Brother or Threat? Swedish Women Reflect on Male Newcomers Since the Refugee Crisis of 2015

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Laure Uhlen; [2021]
    Keywords : Swedish women; male newcomers; refugee crisis; Sweden; gender equality;

    Abstract : In 2015, 70% of the asylum-seekers in Sweden were men. This skewed ratio combined with the image of the threatful male immigrant have raised a topical question within the most gender equal country and self-proclaimed feminist state. READ MORE

  3. 22. Sustainable apparel marketing and consumption : An analysis of Patagonia’s Worn Wear video marketing campaign

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Artem Syniuk; [2021]
    Keywords : Sustainable marketing; fashion; apparel industry; semiotics; documentary video; Patagonia inc.;

    Abstract : Background: The modern world struggles with an environmental crisis and many industry sectors could be considered as non-sustainable. The fashion industry is poorly performing both in ecological and social sustainability due to mass production and apparel waste caused by fast changing fashion. READ MORE

  4. 23. Is Crisis Communication Facing an Uphill Battle with Today's Consumers?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felicia Cederberg; Sophie Johansson; [2021]
    Keywords : crisis communication; apology marketing; belief-driven consumer; transgression; social media; Business and Economics;

    Abstract : This study investigates how Swedish students perceive apology marketing when used in response to racism scandals through a qualitative multi-case study design. An imbalance is recognised between the conventional theoretical frameworks, the emergence of social media, and the increased awareness among consumers. READ MORE

  5. 24. French Business Schools’ reaction towards the increasing need of CSR and its impact on brand image. : A qualitative study on the French Business Schools’ behaviour towards CSR and brand image.

    University essay from Umeå universitet/Företagsekonomi

    Author : Clémence Loudiere; Justine Tessier; [2020]
    Keywords : CSR; Education; firm; Business school; sustainability; Brand image;

    Abstract : The researchers in this study wanted to focus on Business Schools by using management and marketing knowledge. Therefore, the most attractive subject for them was the link between CSR, Business schools and Brand image. READ MORE

  6. 25. FIFA and the corporate players

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alice D'Angelo; Jacqueline Alair Soares; [2020]
    Keywords : FIFA; Crisis Communication; Marketing; Sponsorship; Brand Equity;

    Abstract : Private capital has become an increasingly important factor in the globalized football economy. The relationship between a sponsored entity and its sponsor is still relatively unexplored within marketing. READ MORE