Essays about: "image destinations"
Showing result 1 - 5 of 40 essays containing the words image destinations.
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1. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. READ MORE
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2. All that glitters is not green : A Field Study On Green Marketing Communication Of A Surf Destination Versus Green Practices On Site
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. READ MORE
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3. Destination identity and projected online image in rural Southern Africa : A case study of Nyanga, Zimbabwe
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : The value of tourism as a driver of economic and social development in Africa cannot be overstated. Tourism is regarded as a source of foreign currency, employment creation and more importantly, a means of achieving the sustainable development goals (SDGs). READ MORE
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4. Why City Tourism? : Perceptions, attitudes and motivations for countryside people to visit city destinations as tourists
University essay from Södertörns högskola/TurismvetenskapAbstract : Perceptions and attitudes can have a major impact on the motivations for countryside people to visit city destinations as tourists. The findings from this study present the two major motivations; extraordinary experiences and travelling for specific events, along with several further aspects, which motivate people in the countryside to visit cities. READ MORE
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5. The Pillars of Sustainable Cultural Tourism and Entrepreneurship : The case of Gotland as a Cultural Destination
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : The Swedish Island of Gotland is well-known for being prosperous in cultural and natural values, as well as for its attractiveness as a touristic destination that draws local and international visitors to its myriad of cultural activities, offerings and establishments. For those reasons, Region Gotland has created comprehensive plans aimed at achieving goals related to exalting the image of the island as place for sustainable tourism and the promotion of culture. READ MORE