Essays about: "image-building"

Showing result 1 - 5 of 12 essays containing the word image-building.

  1. 1. Rural utopia image building in slow variety show : a case study of Back to Field

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Yanlin Song; [2023]
    Keywords : Social Sciences;

    Abstract : .... READ MORE

  3. 2. Research on the Impetus of Douyin to City Tourist Image Construction and Dissemination in China - The Case of Xi’an

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Jie Xu; [2023]
    Keywords : City tourist images’ construction and dissemination; Semiotic theory; “5W” communication theory; Diversification and homogenization; Destination images of Xi’an; China; Social Sciences;

    Abstract : This thesis investigated how the short video sharing application Douyin produces an effect on city tourist images’ construction and dissemination in China, taking the Internet-famous city of Xi’an as a case study. Based on the semiotic theory and “5W” communication theory, the author collected 30 Xi’an-related short videos on Douyin as samples and recorded the relevant data manually for analysis. READ MORE

  4. 3. Co-creation of Brand Value In Startups

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sabbir Hasan Noor; Sara Sari; [2021]
    Keywords : co-creation; startups; brand value; brand image; social networking;

    Abstract : Startups face a wide range of opportunities and challenges when it comes to building their brand value and by extension brand image, due to possessing both limited financial and human resources. Hence, developing a distinct and enduring brand is a critical competitive imperative for them. READ MORE

  5. 4. Sommarlovsstad : teori - praktik - projekt

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Fredrik Matz; [2020]
    Keywords : ungdomar; barn; unga; hälsa; lek; stadsplanering; temporär landskapsarkitektur; konst;

    Abstract : Under 1900-talet var Sverige en förebild och internationellt känt för sin stadsplanering med barn i fokus. Det anseendet har vi inte längre. Men att anlägga ett barnperspektiv på staden är avgörande för barns välbefinnande och utveckling. READ MORE

  6. 5. China in Ethiopia : A Case Study on the Ethio-China Collaborated Light Railway Transit in Addis Ababa, Ethiopia

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Lydia-Gennet Watchefo; [2018]
    Keywords : Ethiopia; China; development; the developmental state; stakeholder power analysis; South-South cooperation; Light Railway Transit LRT ;

    Abstract : This paper investigates different stakeholder groups’ perceptions on how Chinese investments contribute to the development of Ethiopia in the capital city Addis Ababa. To delimit the thesis, one recently completed infrastructural project was analyzed, namely the Light Railway Transit (LRT) in Addis. READ MORE