Essays about: "impact of Information Technology on marketing activities"

Showing result 1 - 5 of 7 essays containing the words impact of Information Technology on marketing activities.

  1. 1. Extracting Adverse Drug Reactions from Product Labels using Deep Learning and Natural Language Processing

    University essay from KTH/Skolan för kemi, bioteknologi och hälsa (CBH)

    Author : Shachi Bista; [2020]
    Keywords : ;

    Abstract : Pharamacovigilance relates to activities involving drug safety monitoring in the post-marketing phase of the drug development life-cycle. Despite rigorous trials and experiments that drugs undergo before they are available in the market, they can still cause previously unobserved side-effects (also known as adverse events) due to drug–drug interaction, genetic, physiological or demographic reasons. READ MORE

  3. 2. If you Snooze you lose: : A qulalitative study of how comapnies can use social media to enhance customer-based brand equity

    University essay from Umeå universitet/Företagsekonomi

    Author : Sundholm Matilda; Joacim Braunander; [2017]
    Keywords : ;

    Abstract : The development of technology and Internet has not only impacted the way we live our daily lives; it has also changed how business is conducted. Traditional marketing strategies have transformed according to the new digital area where social media is used as a marketing channel to a greater extent than ever. READ MORE

  4. 3. Corporate Social Responsibility : A genuine comittment or just good adverising

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Helen Ekholm Piper; [2015]
    Keywords : corporate social responsibility CSR;

    Abstract : The importance of corporate social responsibility (hereinafter referred to as CSR) is on the rise, and more and more companies are engaging in activities such as cause-related marketing, employee volunteering and/or corporate philanthropy, commonly referred to CSR programmes. More than 80 % of Fortune 500 companies deal with CSR issues in the United States. READ MORE

  5. 4. The value adding role of green logistics in transport companies

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Ioan Simionescu; Assad Shakil; [2012]
    Keywords : ;

    Abstract : The requirement to decrease the impact of business logistics activities on the environment is constantly increasing. A number of workshops organised by the University of Hull involving academics and practitioners in supply chain management to examine the challenges of the next generation supply chains, showed that environmental issues along with cost effectiveness is always the major and most imminent concern identified. READ MORE

  6. 5. Impact of Customer Relationship Management on Product Innovation Process

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Yelin Li; Thu Sang Nguyen Thi; [2012]
    Keywords : customer relationship management CRM ; product innovation;

    Abstract : In marketing, the common view is that customer relationships enhance innovativeness. Regularly it involves doing something new or different in response to market conditions. However, previous studies have not addressed how customer relationship management (CRM) plays its role in product innovation process. READ MORE